The Purina.com site needed an update. All the content was there, it just needed a little reorganization. Our team reviewed, reorganized and redesigned the entire Purina.com website. The goal was to simplify the website and highlight photographs taken by Trevor Ray Heart. Three different looks were created for the new website. After much deliberation, one option was selected and successfully brought to life. I was one of three art directors who worked on the projected from idea conception to development. A few pages from the concept I originated are below.
The DoMoreForPets.com website needed a refresh and the Pro Plan brand needed some good-looking banners to increase awareness. I freshened up the website with a little design update using new photography and a few other magical touches. Additionally, I worked with my partner to conceptualize and bring to life a few standard and rich media banners. The updated site was well accepted and the banners were fun to interact with while promoting the Rally To Rescue cause and Pro Plan Selects Food.
To allow users to interact with the brand and promote the premium ingredients used in Pro Plan Selects, my partner and I created a memory game with the ingredients. This simple and fun game expanded when the viewer used their mouse to roll over and interact with the banner. As matches were made, a quick message came up to highlight the benefit of each ingredient. Once the game was complete, the user could play again or go to the website to get a coupon for the pet food.
Upon rollover, users were able to select and order a t-shirt to support the pet rescue movement.