JaneSwearingin.com
Jane Swearingin—Creative Problem Solver
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Works


   

Purina Interactive Work


Creative Fields
Online Promotions, Website
Client
Purina
Completion Date
2010



Purina.com Refresh

The Purina.com site needed an update.  All the content was there, it just needed a little reorganization. Our team reviewed, reorganized and redesigned the entire Purina.com website. The goal was to simplify the website and highlight photographs taken by Trevor Ray Heart. Three different looks were created for the new website. After much deliberation, one option was selected and successfully brought to life. I was one of three art directors who worked on the projected from idea conception to development. A few pages from the concept I originated are below.

Purina.com Refresh Images
Purina.com Refresh
 
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Pro Plan Website Refresh and Rich Media Banner Ads

The DoMoreForPets.com website needed a refresh and the Pro Plan brand needed some good-looking banners to increase awareness. I freshened up the website with a little design update using new photography and a few other magical touches. Additionally, I worked with my partner to conceptualize and bring to life a few standard and rich media banners. The updated site was well accepted and the banners were fun to interact with while promoting the Rally To Rescue cause and Pro Plan Selects Food.

DoMoreForPets.com Website Refresh Image
ProPlan e-Newsletter
 
Pro Plan Selects Rich Media Banner Images
To allow users to interact with the brand and promote the premium ingredients used in Pro Plan Selects, my partner and I created a memory game with the ingredients. This simple and fun game expanded when the viewer used their mouse to roll over and interact with the banner. As matches were made, a quick message came up to highlight the benefit of each ingredient. Once the game was complete, the user could play again or go to the website to get a coupon for the pet food.

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Rally to Rescue Rich Media Banner Images
Upon rollover, users were able to select and order a t-shirt to support the pet rescue movement.

HOMES_300x250_0003_4 HOMES_300x250_0006_7

 

 

 

 

 

HOMES_300x250_0010_11-story

 

 

 

 

 

 

 

 

 

 
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Related Projects


HeadsUpParents.org
CDC Heads Up

Heads Up is a series of multimedia, educational initiatives for the Centers for Disease Control and Prevention (CDC) meant to increase concussion awareness.

CDC Positive Parenting

The CDC wanted to change attitudes of new parents to prevent child maltreatment. Our team created educational and humorous videos for the online training. 

CDC VetoViolence

Banyan updated and redesigned a customized web portal for the CDC called VetoViolence. We contemporized the existing style and improved user experience.

Understanding Evidence Home Page
CDC Understanding Evidence

Understanding Evidence is an online training developed for the CDC, designed to translate knowledge around evidence into actionable tasks for practitioners.



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