Heads Up is a series of multimedia, educational initiatives for the Centers for Disease Control and Prevention (CDC) that help protect people of all ages, especially children and teens, from concussions and other serious brain injuries and the potentially devastating effects. The goal under this contract was to increase the exposure of Heads Up to a wider audience of coaches, parents, and health care professionals. As the art director on this account, I helped guide the look and feel across all communication pieces, from fact sheets to the website and everything in between.
Heads Up to Parents Website and Related Materials
The CDC wanted to develop a website to provide critical information on how to recognize, respond to, and minimize the risk of concussion injury and other serious brain injury. The goals of the website were to engage parents in their roles as protectors and equip them to be better prepared to respond to injury and share this knowledge with their children, other parents, coaches, and school officials. I provided art direction for the website, content, and additional communication elements including:
Overall Website Design
Heads Up Environmental Rollover – Wide View
Heads Up Environmental Rollover – Close View
Customizable fact sheets and digital posters can be found in the Downloadable PDFs section of the Resource Center.
The goal of the PSA campaign was to educate parents, kids, and teens about concussions and other serious brain injuries that occur both on and off the sports field. Athletes featured in the PSAs include professional basketball player, Luc Mbah a Moute; former professional football player, Kurt Warner; former professional BMX bike rider, TJ Lavin; professional baseball player, Justin Mourneau; U.S. Women’s National Soccer Team Member, Heather O’Reilly; and former Professional Snowboarder, Kevin Pearce. I provided art direction for the motion graphics used within the spots.
Helmet Safety Video
This motion graphics video was created to teach parents about the importance of wearing a helmet and selecting the proper helmet for the specific sport or activity.
Banyan developed a practical mobile application for parents to interact with and share helmet safety information. This app works in conjunction with HeadsUpToParents.org and helps users learn about helmet safety, what to do if a concussion is suspected, and how to select the right helmet. The app can be found on iTunes and Google Play. I was the art director for the design of this application.
Banyan provided support for the initiative’s Facebook page, CDC Heads Up – Brain Injury Awareness, allowing Heads Up to develop and grow a fan-base with whom they could engage and interact. I provided art direction on content used on the organization’s Facebook page.